Building your marketing agency and growing your personal brand requires careful planning while also keeping yourself updated on the latest trends. Marketing Agencies require the collective efforts of copywriters, marketers, and managers who team up together to track progress, build strategies and attract clients.
Growth is generally determined by the number of clients you acquire and retain. Revenue also marks the success of the agency. Drawing on his experience as the co-founder of a digital marketing agency, Blitzmetrics, Dennis Yu shares the ultimate key to growing and expanding your marketing agency.
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students. Dennis’s program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients.
He is an internationally recognized lecturer on Facebook marketing and co-author of Facebook Nation, a creative textbook taught in over 700 colleges and universities. He has held the reputable position of Head of analytics previously in Yahoo and has also worked on marketing campaigns with brands like Rosetta Stone, Nike, Adidas, Golden State Warriors, and many more.
The Topic Wheel
After years of research and experience in the digital marketing world, Dennis has made a remarkable contribution to the marketing space by providing the simple solution to growing your personal brand. He has designed the powerful strategy at Blitzmetrics to help you grow your brand systematically.
According to Dennis your Topic Wheel has three layers:
- Think of the outside as the Why.
- The middle is the How.
- And the very inside as the What.
Building your content around this wheel helps you to produce it faster and distribute your marketing pitch effectively. The content should be able to depict a story that the audience can relate to, so the product you are marketing feels relatable. By including these three markers Why, How, and What in your content, you are able to market effectively. Dennis further says,
‘People buy your Why. People don’t buy what you have to sell. They buy, always think about any purchase you’ve made. It’s been because of relationships like reviews or because you believed in that doctor or you believe in the consultant or the person you’re hiring. It’s always based on relationships.’
For more valuable insights on digital marketing, follow Dennis Yu on Instagram.