Many regions in the United States and throughout the world are striving for zero waste. Zero waste refers to the preservation of all resources via responsible production, usage, reusing, and restoration of products, packaging, and resources without combustion or discharges that endanger the quality of the environment.
Understanding the sensitivity of the issues, the thriving fashion designer Nikita Karizma based her clothing designs on a zero-waste policy.
Nikita Karizma is a British-Indian fashion designer from London. She established her fashion brand with the same name and is highly conscious about playing her part in protecting the community she belongs to. The London College of Fashion’s graduate designer highlights her fashion journey that begins in her childhood. With a fashion buyer family from three generations, the talented designer inherited an eye for style and aesthetics.
The young Nikita found her way into the fashion industry at the age of 16 when she started interviewing celebrities on red carpets. Her childhood experience of assisting her mother in dressing up various celebrities came in handy when Nikita started her personal designer brand. Her label offers trendy clothes, fashion wear pieces, fashion accessories, and lifestyle products. Nikita’s designs reflect her lifelong aspiration of strengthening women’s empowerment and making them feel beautiful.
Along with her zero-waste project, Nikita also actively participates in saving the ecosystem. She recently began a campaign with the Love Peace Harmony Foundation to plant 1 million trees. To make her campaign more effective, she used an Instagram filter to advertise the effort. This year, Nikita and her team successfully planted 100,000 trees and will continue to do so in order to meet their objective.
At ‘Nikita Karizma,’ she makes sure every product goes through a detailed quality assurance process, and the waste is not emitted to the landfills and dumpsters. Her initiative of the zero-waste project ensures that all the leftover fabrics and other materials are dealt with extreme care and recycled into something useful. The excess fabric from Nikita’s studio is sent to students and other creative individuals who prepare tote bags from that. These tote bags are further used as presents to the United Kingdom’s foster children.
Nikita believes that by encouraging stewardship through buying and economic development incentives, materials management may begin to shift the fiscal burden of waste and promote the fashion industry to embrace resource responsibility.