Marketing is crucial to any startup’s success. However, as a startup, you may not have the budget to invest in extensive marketing campaigns. Therefore, you should leverage those marketing strategies that will give the maximum return on the investment. While you may find many over the internet or through marketing moguls, most end up wasting your precious time. This article will discuss the top six marketing strategies that can actually take startups to new heights while taking care of their limited resources.
Invest in Content Marketing
The most affordable way of promoting your brand and products is content marketing. It is not exclusive to startups, but brands of all sizes are turning towards the power of creative content. Valuable content like infographics, videos, blog posts, review articles, and podcasts, can help position brands as an authority in their niche. Many multi-millionaire entrepreneurs use content marketing tactics to cash in loads without spending a dime on ads.
Invest in Social Media Marketing
With the rise of social media like Facebook, Twitter, Instagram, and LinkedIn, brands have found a unique way to promote their services and products. Social media is a powerful tool for building brand awareness and engaging with the target audience. Besides email marketing, social media marketing helps build customer relationships and keeps them interested in your brand.
Invest in Influencer Marketing
The last few years saw a steady rise in influencer marketing. Gone are the days when only the showbiz celebrities got the chance for brand endorsements and TV advertisements. Now, we have serial influencers from social media platforms like Instagram, TikTok, and YouTube who are also approached for endorsing brands. Moreover, in some cases, finding influencers related to your niche can have more impact on the conversions of your marketing campaign.
Invest in Email Marketing
One of the most debatable topics in digital marketing is whether email marketing is dead. However, based on research and opinions by successful entrepreneurs, we can safely assume that email marketing has a long way to go. It is the most effective marketing method, giving 42 times more return on investment. To put it simply, $1 spent on email will provide you with $42 on average.
Email marketing gives you more control over your audience, as no one can snatch away the email list from you. Unlike Google and Facebook, which are susceptible to algorithmic changes, you can always stay in touch with your audience over emails.
Invest in Search Engine Optimization
SEO is the backbone of websites running over the massive internet. Search Engine Optimization is the combination of practices that help you optimize your website for better visibility in the search results. Having an exceptional product with zero visibility will not benefit you as a business. Your website must be discoverable by the visitors so that more leads and conversions flow in. SEO is how your website can stand out among thousands competing under the same niche.
Last but not least, Paid Advertising
Once you have applied all the strategies we discussed, now is the best time to try paid advertising. Paid advertisement helps reach targeted audiences with more control and creativity. You can test different creatives, set your budget and schedule, and select specific demographics and keywords to deliver a personalized ad experience for the audience. The objective of the ads is to bring traffic to your landing page, where you can convert the visitors into leads and extract revenue from them by applying marketing techniques.
Marketing is an absolute necessity for startups to survive, but knowing where to invest the resources that can give better results can be challenging. Organic marketing strategies are the most impactful and cost-effective, which can be supplemented with paid ads once you become stable in your business. Knowing your audience, selecting the demographics, and narrowing down your services will immensely help you scale your startup in less time.