You are what you do, not what you say -probably one of the life rules you would have heard a million times to date. Nonetheless, it’s perennially essential. The problem is that when we repeatedly attend something, just like this rule, we either stick to it or pluck it out forever. The latter might put us in a difficult situation, but the former definitely will gain us some good. SOJOS, the best-selling eyewear brand, knew it by heart right from the start.
Starting its operation as a B2B company in 2011, it first dealt with local companies of America and Europe in preparing eyewear orders. However, they established their store on Amazon in 2015 and started selling sunglasses. With the help of years of experience, the SOJOS team got a great headstart.
Their quality products with rich designs at a significantly low price rate worked big time in the subsequent success of the brand. It got an unusual attraction worldwide; women especially treasured SOJOS sunglasses. Sincerely speaking, to date, there’s no dearth of unique designs in the extended product line of SOJOS on Amazon, and they fit just like you want. If you need more inspiration, @sojosvision is there to accommodate your concerns!
With its slogan, “see the extraordinary,” SOJOS instantly became a new standard in the eyewear industry. With positive feedback flowing in from the customers, Amazon listed SOJOS as Amazon Global Stores Top 100 Chinese Export Cross-border Brand in 2019 and Amazon Global Layout Seller in 2020.
But how come this fast-fashion brand has accomplished so much in just a decade?
To be precise, they follow their brand values day in and day out. Empowerment is at the core of their philosophy, and knowledge is their power, is what the brand believes. What else does their brand value? Let’s find out below:
- The ability that we are just like you, we have been where you are now.
- The power that our products are made for many, by many.
- The knowledge that we will always be there to listen to your feedback.
- The knowledge that you are always paying a fair price.
- The knowledge that you’ll always have the right accessory for every occasion.
- The ability that together, we can push ourselves to do extraordinary things.
- The knowledge that together, we can change the world for the better.
As impressive as these words might be, these are not merely words. These are part of the policy that has got SOJOS to its current position. Whether pricing, feedback, safety, protection, design, or style, it won’t be an overstatement to say that SOJOS makes you feel at home.
And that’s what works everywhere, doesn’t it? When you can relate to your audience and feel what they feel, you nip in the bud in their problem and come up with solutions – that’s the game, and when you play it right, you get results just like ones SOJOS got.
