For over 2 decades, Namita Tiwari has worked across marketing functions and has developed deep expertise in harnessing the convergence of brand, digital, content and technology to drive next-gen marketing programs that catalyze customer experience and fuel revenue growth.
With her consistent industry presence and career accomplishments, Namita has emerged as a Business Storyteller, Marketing Guru & leading Keynote Speaker.
In April 2022, she delivered her recent TEDx Talk on the Magic of Marketing in Metaverse.
Let’s get to know Namita Tiwari with some of her quotes on Marketing:
“Marketing is an eternal journey of knowing your customers and prospects.”
Starting from traditional marketing methods to the modern ways of digital marketing, we marketers are constantly finding ways to understand our prospects’ needs and challenges, pitching to convert them to customers while continuously making efforts to know them better at every touchpoint and every stage of the buyer journey.
“Marketing is converting product features into customer benefits.”
We marketers will make a success of all our campaigns if we know to strike this chord of “positioning our product features as straight benefits for customers”.
Mapping customer asks for features of products and services is a critical key to building relationships with prospects, and an impactful approach to convert them to customers.
“Marketing with storytelling is an engaging way to turn prospects into customers.”
The power of storytelling has been celebrated and leveraged in many proven ways.
Marketing with storytelling is an impeccable clean shot to fuel customer engagement and enhance customer experience.
Rejiggling marketing messages into easy-to-understand and high-on-recall stories make all the difference.
“Storytelling triggers attention, emotion and persuades potential customers.”
Stories on Customers, Stories on Partners, Stories on Change, and even Stories on Employees all have worked for many organizations as they are pivoted on inspiration, success, and business benefits.
“Technology is a key driver of modern marketing, almost a twin to Marketing.”
The role of technology which started as an enabler with email automation and social media has now enlarged many folds where technology is at the center of all marketing efforts.
Marketing 5.0 is here to stay and with it, new technological advancements like artificial intelligence & metaverse are constantly pushing marketers to find innovative ways to maximize user engagement and provide immersive customer experiences.
Namita Tiwari started her career in 2002 and has contributed to the growth journeys of many well-known companies like Accenture, Infosys, HCL Tech and Wipro as a marketing leader in the last two decades.
At the beginning of her career, she worked in the product marketing team for banking software at Nucleus Software and Infosys. She then took the reins on business marketing for consumer services at HCL Technologies. As she completed more than a decade of work experience in 2013 she moved on to a leadership role at Coforge setting up the digital marketing function from scratch, where she also drove website and brand refresh. In 2016, she joined the bandwagon of digital, brand, and content marketing at Accenture, driving message houses and thought leadership programs.
In her current marketing leadership role at Wipro, she is the Director & Head of Marketing for Cloud Infrastructure Services, one of the key global business lines.
She enjoys extensive industry presence and has spoken on marketing, change, and leadership at numerous industry and academic forums.
She is a distinguished alumna of Symbiosis India and has pursued Accelerated Marketing Leadership Program with the prestigious Kellogg School of Management.
To watch her latest TEDx Talk on Marketing in Metaverse, click here.