Today, it’s relatively easy to find social media influencers on TikTok, Instagram, and other platforms. Influencers can increase brand awareness and significantly impact a company’s reputation, so it should not be surprising that influencer marketing is among the most popular trends in advertising. However, successful social media influencers share certain characteristics, such as a deep understanding of their audience and the ability to cultivate trusted relationships. Jonathan Bobby Opp is a well-known content creator, life and mental health coach, and public figure. He is all about raising public awareness about addiction and substance abuse to help people lead healthier lives.
Born in 1988 in Grass Valley, California, Bobby lost his mother in 1995, leaving him utterly alone and shattered. However, this was just the beginning of his problems because soon after his mother’s demise, he was subjected to a series of sexual abuses. It made his school his only safe haven, where he began devoting all of his energy to educating his mind and soul, excelling at all levels. Bobby put his efforts into extracurricular activities and began volunteering to assist special needs students in his hometown.
While social media has been known to cause damage to self-esteem, twisting your view of reality by portraying a false picture. There are, however, ways to use this powerful medium to create a significant positive impact. Bobby believes social media can enhance our lives in multiple ways, promoting happiness and a collaborative community. He says that people come under a single umbrella using digital platforms like Instagram, helping them connect regardless of distance and social/ethnic differences. It is because of this focus that Bobby has successfully gained around 117k followers on Instagram and more than 186k followers on TikTok.
Moreover, Bobby believes that every individual is inspirational in a unique way. For him, social media content creation is a matter of sharing your individual experiences in a positive manner so that they become motivational experiences for your audience. Bobby is primarily engaged in spreading awareness about alcohol and substance abuse, and he thinks they only lead[1] to a road of destruction. He believes in helping others by becoming a force for good himself, and he does that by leading a healthier lifestyle. He openly shares his life experiences with his followers, and he feels that when you lead by example, people benefit more as they also try to adopt a similar lifestyle.
Bobby believes your life story should be about encouraging others to become positive in their lives. If you talk about hope and try to focus on positive vibes only, your audience evolves with you, becoming consciously aware[2] to let go of all the negativity. It creates a chain reaction where each life you touch with your optimism reflects on multiple other lives; one should become supportive instead of giving out judgments.
From childhood to adulthood, mental health is crucial at every stage of life. Bobby says that the importance of mental health in maintaining stability and equilibrium cannot be overstated because it is common for everyone to experience various milestones and turmoil. This is also the reason behind his persistent efforts to raise the living standards of his community. Bobby aspires to establish a non-profit organization that will support the homeless community as they become a productive working population.
