Alexander Komaritsyn has never been afraid to push the boundaries. Continuously seeking to elevate customer experience across his companies, Alexander remains hopeful to set an impression that’ll change the outlook of the hospitality industry. Running several businesses has acquainted him with the ever-changing pace of the industry in terms of what consumers want and are willing to pay for. His analytical skills and expertise in fields of IT, marketing and business development served critical in identifying opportunities that could easily be extended in the hospitality and entertainment segment of the digital market. This led to the materialisation of his company ImageModel, a disruptive platform focused on delivering high quality bespoke event experiences. Based out of New York, it seeks to provide a seamless digital space for brands to directly collaborate with talents and models for their exposure, traffic increase, and marketing needs.
Over the years, Alexander participated in several web and mobile-based projects. In 2015, he launched a mobile application called TopModeal, that offered deals and discounts for signed models in New York, Paris, and Hong Kong. However, the influencer market wasn’t booming yet and so changed course to an event-booking marketplace app called ImageModel – providing models the opportunity to book paid gigs, network at top venues and participate in all sorts of VIP events. With upto 13 years of experience in the hospitality market segment, Alexander has been making the rounds in the industry. He currently is the owner of NiBeat which is a successful boutique company providing marketing, sales and branding strategies to companies across the US. It also operates as a luxury management company, a hybrid in-between concierge and an event planning and hospitality agency.
For him, New York has been the ultimate inspiration behind his notable achievements and believes it carries a bewitching energy that allows one to achieve their goals and to make it to the top.
Alexander has a few pending goals lined up which he hopes to achieve. These include tapping into scalable marketplaces and providing a product that adds value and elevates consumer experience. More recently, he came across an incredible business opportunity to scale his platform globally. His company “ImageModel” has identified a gap in the market whereby brands across hospitality, luxury, entertainment, and fortune 500 utilize their services to increase brand awareness, attract more customers, and ultimately drive more revenue to their respective businesses.
When Alexander is not working, he spends most of his time travelling, engaging in self-development activities and playing sports. Over the years, he has also conditioned himself to healthy habits that help him persevere.“Being systematic, creative, determined, not giving up, surrounding yourself with successful and positive people. In business, it’s all about good reputation, respect and treating people well.” As for his personal goals, Alexander strives to become the best version of himself and build a legacy for his family.