Making a mark in an evolving industry like finance is not easy. It takes years of struggling and experiments that may or may not enable success. However, the inspiring Brandon Beavis was able to successfully establish his business in the field at a fairly young age. Today his YouTube channel, Brandon Beavis Investing, is the largest Canadian focused Youtube channel about stock market investing and has over 150,000 subscribers. Moreover, his other online initiative, The Investing Academy that teaches online investment training courses, has over 1000+ students across the country.
Here are 3 reasons why Brandon Beavis was able to succeed in his journey:
- Unique skills and experience
Every business needs a unique selling proposition that distinguishes its services from other people in the field. Brandon’s business, better known as The Investing Academy, had a combination of both unique qualities and experience to enhance their service. As investment can be tricky to understand, Brandon had the ability to break down complex topics into easy to understand videos for beginners. In addition to that, his company had a background of professional experience since his father, who had an experience of 25+ years as an investment advisor and portfolio manager, worked with him. Thus, whatever information they used was time-tested. As a result, these two approaches are what sets Brandon apart from other young traders and investors in the field.
- Empathy with customers
Before entering the field of finance, Brandon believed that he wanted a career revolving around fitness, and to pursue his dream, he even got his personal training certification. However, this idea turned out to be short lived and he soon moved towards studying the investment industry. Thus, Brandon did not just aim to earn money through his business. Instead, he was a true educator by heart who wanted to provide his customers with all the support they needed. This is because Brandon could empathize with their feelings since not long ago he was in their shoes with a severe lack of education. As a result, he was always humble and caring towards all of his customers which eventually helped him understand their needs and uplift his business.
- Continuous enhancement of knowledge
Brandon never stopped learning. Even though his family had an investment firm, he lived independently while he studied for his investment license. Therefore, he was habitual of working hard. Once he became a fully licensed investment advisor, he worked for 4 years under the mentorship of his father to have practical experience in the field. Even after that, he didn’t stop learning. As he aimed to expand an online business, he absorbed as much information as he possibly could every single day, read every entrepreneurial book available, and listened to business podcasts multiple times a day. Therefore, as he tried to do things differently, he kept on enhancing his knowledge. Eventually, this approach helped him boost his business.