You can’t stop progress! The Swedish distillery Mackmyra has decided to collaborate with Microsoft and a Finnish company called Fourkins to create the very first whiskey thanks to artificial intelligence. We knew that AI could do a lot of things, but this is still very surprising!
Innovation above all
The Mackmyra distillery is very famous in Sweden, and stands out by its innovations. Indeed, the aim of the company is to surprise its consumers and to create new flavors. That’s why it has decided to offer a brand new whiskey made from artificial intelligence. This is a world first!
The whiskey is the result of a long collaboration between this distillery, Microsoft and Four kinds. What does Microsoft have to do with it? Well, the American giant provided the cloud and the Azure cognitive solutions that were essential to creating this spirit of the future. No doubt, this collaboration is astonishing, but the result seems to be up to expectations!
A surprising process
Mackmyra was quick to comment on this whiskey that thrills the crowds. It is an algorithm that is at the origin of this cuvée, but it was based on existing recipes and consumer preferences. It should be noted that it would be possible to create 70 million different combinations with this system.
It is a small revolution in the creation of whiskey that comes from a specific know-how. However, artificial intelligence is not everything, and it is a man who validates the final composition of this beverage. The expertise and knowledge of the human being would thus be all the same indispensable, which is reassuring, as the master distiller at Mackmyra explained: “If the whiskey recipe is generated by artificial intelligence, the expertise and knowledge of Man remains indispensable, especially in terms of sensoriality, which can never be apprehended by any program. Our whiskey is created by AI but assembled by humans. The final decision rests with the human being.
This whiskey arouses our curiosity! Can you believe it?